Product Management and Marketing
Experienced Product Marketing Manager with a demonstrated history of
working in the Edu-Tech industry. Skilled in Clevertap, WebEngage, Moengage, Intercom, Digital Marketing,
Google Ads, Social Media Marketing, Photoshop Basics, Google Analytics,
Google Tag Manager, Basic HTML & CSS, Team Building, Up-skilling and
PRODUCT MARKETING MANAGER
October 2021 - Present
Generated ₹ 50 Crore (500 million) revenue for the company by leading a 6-member team.
Revamped Activation, Renewal, Referral, and Abandon Cart user journey which generated 30% of monthly revenue by passing events, nudges, product integration, and optimising user experience.
Spearheaded WhatsApp integration which generated ROI of 88%.
Different optimization experiments with Push Notification increased CTR growth of 50% & increased revenue growth by 150%.
Automated manual campaign's which decreased daily man-hours by 3 hours, and increased revenue by 20%.
Increased Email Open Rates by 10% by integrating BIMI which lead to an increase in yearly revenue from email to ₹ 2.4 Crore (24 million) with ROI of 30K %.
Implemented new process of campaign request by business team, which increased efficiency of the team by 15%
ASSOCIATE MANAGER - PRODUCT MARKETING
April 2021 - October 2021
Assisted & generated revenue worth ₹ 17.5 Crore (175 million) for the company by setting up engagement & automated campaigns.
Marketing and communications responsibilities supporting sales and other internal departments as needed.
Identified need and implemented marketing automation tool to grow both the impact and efficiency of marketing efforts.
Increased user base of email openers from 14,000 to 6,48,000
ASSOCIATE MANAGER - CRM
Byjus Exam Prep (formerly Gradeup)
May 2019 - April 2021
To engage, grow user base and retain users by different automated and targeted campaigns.
Development of programs, roadmaps, and consumer relation strategies.
Earned revenue worth Rs 1.2 crore for the company by leveraging consumer behaviour, lifestyle, transactional, and demographic data.
Managing day-to-day consumer relations protocols, their refinement, segmentation, personalization, automated campaigns, and product recommendation programs.
Formulated strategy and its execution as well as testing notifications, pop-up, email among other multi-channel communications.
Introduced new features through CRM campaign which became part of product.
On-site product recommendations, cross selling based on segmentation models
Consumer Onboarding journey which lead to approx. 20% increase in retention and stickiness.
Collaborated with Product, Digital Marketing, Branding & Data Analytics teams to launch suitable initiatives/campaigns.
Conducted frequent post-campaign analytics for purpose of realizing recommendations for future CRM campaigns
The Smart Cube
March 2019 - May 2019
Gather data about consumers, competitors, and market conditions
Prepare reports and present results to clients and management
Wipro Pvt Ltd.
February 2016 - July 2016
Customer Relationship Management.
Understand and deliver value service to companies current customer and solving queries.
SITE CIVIL ENGINEER
Unnati Fortune Construction company
August 2015 - February 2016
On site engineer supervising construction of a high rise residential building, along with construction material management, Transportation control, and Quality Checks.
Supervised on-site Labour force of all trades.
Interacted with potential Customers.
Pure leader with a vision. As a CRM manager, Ayush has driven his team with utmost sincerity and given a stellar performance with each passing quarter. With his optimisation techniques and unbeatable strategies, the traffic to the site increased by leaps and bounds. He is a go getter when it comes to work and resolves any problem that is underway in no time. Overall he is a person who is an asset to the team and the organisation. It has been a wonderful and insightful journey to work with Ayush. I would definitely recommend him.