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AYUSH ARORA

Product Management and Marketing

Experienced Product Marketing Manager with a demonstrated history of
working in the Edu-Tech industry. Skilled in Clevertap, WebEngage, Moengage, Intercom, Digital Marketing,
Google Ads, Social Media Marketing, Photoshop Basics, Google Analytics,
Google Tag Manager, Basic HTML & CSS, Team Building, Up-skilling and
Management.

PRODUCT MARKETING MANAGER

Unacademy
October 2021 - Present

  • Generated ₹ 50 Crore (500 million) revenue for the company by leading a 6-member team.

  • Revamped Activation, Renewal, Referral, and Abandon Cart user journey which generated 30% of monthly revenue by passing events, nudges, product integration, and optimising user experience.

  • Spearheaded WhatsApp integration which generated ROI of 88%.

  • Different optimization experiments with Push Notification increased CTR growth of 50% & increased revenue growth by 150%.

  • Automated manual campaign's which decreased daily man-hours by 3 hours, and increased revenue by 20%.

  • Increased Email Open Rates by 10% by integrating BIMI which lead to an increase in yearly revenue from email to ₹ 2.4 Crore (24 million) with ROI of 30K %.

  • Implemented new process of campaign request by business team, which increased efficiency of the team by 15%

ASSOCIATE MANAGER - PRODUCT MARKETING

Scaler Academy
April 2021 - October 2021

  • Assisted & generated revenue worth ₹ 17.5 Crore (175 million) for the company by setting up engagement & automated campaigns.

  • Marketing and communications responsibilities supporting sales and other internal departments as needed.

  • Identified need and implemented marketing automation tool to grow both the impact and efficiency of marketing efforts.

  • Increased user base of email openers from 14,000 to 6,48,000

ASSOCIATE MANAGER - CRM

Byjus Exam Prep (formerly Gradeup)
May 2019 - April 2021

  • To engage, grow user base and retain users by different automated and targeted campaigns.

  • Development of programs, roadmaps, and consumer relation strategies.

  • Earned revenue worth Rs 1.2 crore for the company by leveraging consumer behaviour, lifestyle, transactional, and demographic data.

  • Managing day-to-day consumer relations protocols, their refinement, segmentation, personalization, automated campaigns, and product recommendation programs.

  • Formulated strategy and its execution as well as testing notifications, pop-up, email among other multi-channel communications.

  • Introduced new features through CRM campaign which became part of product.

  • On-site product recommendations, cross selling based on segmentation models

  • Consumer Onboarding journey which lead to approx. 20% increase in retention and stickiness.

  • Collaborated with Product, Digital Marketing, Branding & Data Analytics teams to launch suitable initiatives/campaigns.

  • Conducted frequent post-campaign analytics for purpose of realizing recommendations for future CRM campaigns

RESEARCH ANALYST

The Smart Cube
March 2019 - May 2019

  • Gather data about consumers, competitors, and market conditions

  • Prepare reports and present results to clients and management

TECHNICAL ASSOCIATE

​Wipro Pvt Ltd.
February 2016 - July 2016

  • Customer Relationship Management.

  • Understand and deliver value service to companies current customer and solving queries.

SITE CIVIL ENGINEER

​​Unnati Fortune Construction company
August 2015 - February 2016

  • On site engineer supervising construction of a high rise residential building, along with construction material management, Transportation control, and Quality Checks.

  • Supervised on-site Labour force of all trades.

  • Interacted with potential Customers.

 

RECOMMENDATIONS

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Pure leader with a vision. As a CRM manager, Ayush has driven his team with utmost sincerity and given a stellar performance with each passing quarter. With his optimisation techniques and unbeatable strategies, the traffic to the site increased by leaps and bounds. He is a go getter when it comes to work and resolves any problem that is underway in no time. Overall he is a person who is an asset to the team and the organisation. It has been a wonderful and insightful journey to work with Ayush. I would definitely recommend him.

Neha Uppal - Program Manager