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Ayush Arora F - 2-min.png


Product Management and Marketing

Experienced Product Marketing Manager with a demonstrated history of
working in the Edu-Tech industry. Skilled in Clevertap, WebEngage, Moengage, Intercom, Digital Marketing,
Google Ads, Social Media Marketing, Photoshop Basics, Google Analytics,
Google Tag Manager, Basic HTML & CSS, Team Building, Up-skilling and


Harappa Education
September 2022 - To present

  • Generated revenue worth ₹ 2 Crore (20 million) for the company through omni-channel experience, by integrating mark-tech tools.

  • Saved 50% of cost by negotiating with vendors and optimising campaigns effectiveness.

  • Set up LeadSquared from scratch and improved lead to enrolment by 6%.


October 2021 - September 2022

  • Generated ₹ 50 Crore (500 million) revenue for the company by leading a 6-member team.

  • Revamped Activation, Renewal, Referral, and Abandon Cart user journey which generated 30% of monthly revenue by passing events, nudges, product integration, and optimising user experience.

  • Spearheaded WhatsApp integration which generated ROI of 88%.

  • Different optimization experiments with Push Notification increased CTR growth of 50% & increased revenue growth by 150%.

  • Automated manual campaign's which decreased daily man-hours by 3 hours, and increased revenue by 20%.

  • Increased Email Open Rates by 10% by integrating BIMI which lead to an increase in yearly revenue from email to ₹ 2.4 Crore (24 million) with ROI of 30K %.

  • Implemented new process of campaign request by business team, which increased efficiency of the team by 15%


Scaler Academy
April 2021 - October 2021

• Assisted & generated revenue worth ₹ 17.5 Crore (175 million) for the company by setting up engagement & automated campaigns.
• Marketing & communications responsibilities supporting sales & other departments as needed.
• Identified the need & implemented marketing automation tool to grow both the impact & efficiency of marketing efforts.
• Increased user base of email openers from 14K to 6.48L (4267%) by segmenting & sending target communications.


Byjus Exam Prep (formerly Gradeup)
May 2019 - April 2021

• Generated revenue worth ₹ 2 Crore (20 million) for the company by leveraging consumer behavior, transactional, & demographic data.
• To engage, grow the user base, and retain users through different automated and targeted campaigns.
• Development of programs, roadmaps, & consumer relation strategies.
• Managing day-to-day consumer relations protocols, their refinement, segmentation, personalization, automated campaigns, & product recommendation programs.
• Formulated strategy & its execution as well as testing notifications, pop-up, and email among other multi-channel communications.
• Introduced new features through a CRM campaign which became part of the product.
• On-site product recommendations, cross-selling based on segmentation models Optimised consumer onboarding journey which lead to a 20% increase in 7th-day retention & stickiness.
• Collaborated with Product, Digital Marketing, Branding & Data Analytics teams to launch suitable initiatives/campaigns.
• Conducted frequent post-campaign analytics for purpose of realizing recommendations for future CRM campaigns


The Smart Cube
March 2019 - May 2019

  • Gather data about consumers, competitors, and market conditions

  • Prepare reports and present results to clients and management


​Wipro Pvt Ltd.
February 2016 - July 2016

  • Customer Relationship Management.

  • Understand and deliver value service to companies current customer and solving queries.


​​Unnati Fortune Construction company
August 2015 - February 2016

  • On site engineer supervising construction of a high rise residential building, along with construction material management, Transportation control, and Quality Checks.

  • Supervised on-site Labour force of all trades.

  • Interacted with potential Customers.




Pure leader with a vision. As a CRM manager, Ayush has driven his team with utmost sincerity and given a stellar performance with each passing quarter. With his optimisation techniques and unbeatable strategies, the traffic to the site increased by leaps and bounds. He is a go getter when it comes to work and resolves any problem that is underway in no time. Overall he is a person who is an asset to the team and the organisation. It has been a wonderful and insightful journey to work with Ayush. I would definitely recommend him.

Neha Uppal - Program Manager

CV: Testimonials
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