AYUSH ARORA

Product Management and Marketing

Experienced Product Marketing Manager with a demonstrated history of
working in the Edu-Tech industry. Skilled in Clevertap, WebEngage, Moengage, Intercom, Digital Marketing,
Google Ads, Social Media Marketing, Photoshop Basics, Google Analytics,
Google Tag Manager, Basic HTML & CSS, Team Building, Up-skilling and
Management.

SR. GROWTH PRODUCT MANAGER

Harappa Education
September 2022 - To present

• Generated revenue worth ₹ 2 Crore (20 million) for the company through omni-channel experience, by integrating mark-tech tools.

• Saved 50% of cost by negotiating with vendors and optimising campaigns effectiveness.

• Set up LeadSquared from scratch and improved lead to enrolment by 6%.

GROWTH PRODUCT MANAGER

Unacademy
October 2021 - September 2022

• Generated ₹ 50 Crore (500 million) revenue for the company by leading a 6-member team.

• Revamped Activation, Renewal, Referral, and Abandon Cart user journey which generated 30% of monthly revenue by passing events, nudges, product integration, and optimising user experience.

• Spearheaded WhatsApp integration which generated ROI of 88%.

• Different optimization experiments with Push Notification increased CTR growth of 50% & increased revenue growth by 150%.

• Automated manual campaign's which decreased daily man-hours by 3 hours, and increased revenue by 20%.

• Increased Email Open Rates by 10% by integrating BIMI which lead to an increase in yearly revenue from email to ₹ 2.4 Crore (24 million) with ROI of 30K %.

• Implemented new process of campaign request by business team, which increased efficiency of the team by 15%

ASSOCIATE PRODUCT MARKETING MANAGER

Scaler Academy
April 2021 - October 2021

• Assisted & generated revenue worth ₹ 17.5 Crore (175 million) for the company by setting up engagement & automated campaigns.
• Marketing & communications responsibilities supporting sales & other departments as needed.
• Identified the need & implemented marketing automation tool to grow both the impact & efficiency of marketing efforts.
• Increased user base of email openers from 14K to 6.48L (4267%) by segmenting & sending target communications.

ASSOCIATE MARKETING MANAGER

Byjus Exam Prep (formerly Gradeup)
May 2019 - April 2021

• Generated revenue worth ₹ 2 Crore (20 million) for the company by leveraging consumer behavior, transactional, & demographic data.
• To engage, grow the user base, and retain users through different automated and targeted campaigns.
• Development of programs, roadmaps, & consumer relation strategies.
• Managing day-to-day consumer relations protocols, their refinement, segmentation, personalization, automated campaigns, & product recommendation programs.
• Formulated strategy & its execution as well as testing notifications, pop-up, and email among other multi-channel communications.
• Introduced new features through a CRM campaign which became part of the product.
• On-site product recommendations, cross-selling based on segmentation models Optimised consumer onboarding journey which lead to a 20% increase in 7th-day retention & stickiness.
• Collaborated with Product, Digital Marketing, Branding & Data Analytics teams to launch suitable initiatives/campaigns.
• Conducted frequent post-campaign analytics for purpose of realizing recommendations for future CRM campaigns

RESEARCH ANALYST

The Smart Cube
March 2019 - May 2019

• Gather data about consumers, competitors, and market conditions

• Prepare reports and present results to clients and management

TECHNICAL ASSOCIATE

​Wipro Pvt Ltd.
February 2016 - July 2016

• Customer Relationship Management.

• Understand and deliver value service to companies current customer and solving queries.

SITE CIVIL ENGINEER

​​Unnati Fortune Construction company
August 2015 - February 2016

• On site engineer supervising construction of a high rise residential building, along with construction material management, Transportation control, and Quality Checks.

• Supervised on-site Labour force of all trades.

• Interacted with potential Customers.