Ayush AroraJan 11, 20233 minHow to Craft a Creative B2B Marketing Campaign to Yield ResultsBusiness-to-business (B2B) marketing can feel tricky. Unlike business-to-consumer (B2C) marketing strategies, brands aren’t trying to...
Ayush AroraOct 25, 20224 minWhat You Need to Know About Discounting in EcommerceIt’s the age-old question: should you offer discounts on your merchandise? On the one hand, discounts can be great incentives to get...
Ayush AroraAug 24, 20227 minPush Notifications: 10 Approaches to Enhance Customer RetentionSales marketing is ever-evolving as businesses look for new ways to get their products more in front of their customers. With the rising...
Ayush AroraMar 1, 20225 minCustomer Journey 101: Everything You Need To Know About Customer JourneyMost organisations focus on creating better products and setting competitive prices to gain a stronger market share. However, these are...